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Archive for the ‘Project 1 – Research’ Category

This was a second classroom project to reflect two very different businesses.

For Brighton Business Solutions I have created three different variations around a theme. For me the most important word in the name was Solutions. The rest of the header is quite sober, but I wanted Solutions to be bright and stand out which is why I used the colour yellow. I also used yellow because I was playing around with the imagery of a lightbulb (the association of that word with ideas and solutions) without actually depicting one. This is taken to its most logical conclusion in variation three. I felt the strapline was also important which is why it has been highlighted.

For South Coast Tees a more informal approach was needed, I searched for display fonts with a funky and contemporary feel to them which could be used on tee shirts. I have used soft colours with a beachy, seaside feel to them.

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I used the downloaded Twitter background in Photoshop. Various backgrounds have been created using images that have been scanned, photographed and found on the Web. They have been imported into Photoshop, layered and manipulated using various tools. 

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Illustrator ideas for night club logo

Experimental Illustrator designs for night club logo 'The Magpies Nest'

 

I have tried to create a logo for a folk club – The Magpies Nest.

A club already exists with this name (and kind of sums up what my imaginary club would do – so much for originality!) www.themagpiesnest.co.uk/

Anyhow I was stuck for a new snappy name, so for the purposes of this exercise have stuck with this one.

The logos have all been created in Illustrator which is a vector based programme rather than bitmap (Photoshop), therefore the majority of work created in Illustrator can be rescaled without loss of quality.

It’s quite a literal logo, but I like bird imagery very much and a magpie is a distinctive looking bird that can be pared back to its black and white basics and still be recognisable.

The basic shape of the bird was traced using the pen tool. I imported a photo of a magpie into illustrator to use as a template.

I wanted the logo to be contained in a circle –  suggestive of a nest, and can be (hopefully)easily dropped against a background and not get lost.

I experimented with different types of fonts. I tried out a few which were suggestive of broadsheet fonts, which ballads and popular songs were originally printed on in the 18th and 19th centuries, but this gave a too old fashioned feel.

I tried using experimental fonts from Dafont such as Bodyhunter  which looks like letters cut out from a newspaper (alluding to the Magpie’s weakness for collecting things). Though I liked the look of these – they did not scale down very well . I eventually chose a font called L Regular which still had a printed quality to it which I like but is much more readable when reduced to a smaller size. I also experimented with the idea of replacing the letter i with a key from a font called Avian – which is another reference to the Magpie’s fondness for collecting objects – shiny ones in particular.

In Illustrator I played around with tools such as Pathfinder to join two objects together in various ways. I used the Warp tool to change the edges of the circle to suggest a nest .

I played around with various pen and brushes so that the Magpie did not have such a hard edged feel to it. I ended up favouring a chalk/charcoal pencil from the brush libraries  in the Windows menu. I also experimented with these brushes for the stroke of the circles.

I wanted a metallic colour and accessed these through the swatch libraries in the windows menu (colour books – pantone metallic coated).

I also played around the idea with filling the silhouette of the bird with a one of the scans I had made for the project (place the photo, select it with the pathway of the Magpie, go to the object menu and select clipping path – make).

 

Here’s some I did earlier…

This was a classroom exercise to produce  logo in Illustrator – I chose the theme of Musiclovr. I downloaded various free dingbats and fonts to play around with.

musiclovr logo

musiclovr logo, Illustrator exercise

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This was a classroom topic where we had to create two header graphics using textures and brushes in Photoshop.

We had a choice of seven titles, I chose Victorian Underworld and Fabric Frenzy

I sourced and downloaded appropriate images from the Web and then assembled and layered them in Photoshop.

Fabric Frenzy

I searched for vintage 50s fabric, downloaded the images I liked. I created a header template in Photoshop at the following dimensions 800 x 250 pixels.

I dragged and dropped the fabric images into this template creating several layers, which I then arranged into bands of varying thicknesses. I added a new layer containing a single white band across the width of the banner to which text was added. The white band stopped the text from disappearing into the fabric and broke up the stripes which were a bit overpowering. I also added thin white lines between the fabrics to stop them merging into each other. I chose a font from the fonts already installed on the computer. I wanted one which had a fifties feel to it and thought Nueva Standard fitted the bill (it was actually designed in 1994). An alternative  version was created using a font downloaded from a free font website. I specified a fifties style and came across Dick Van Dyke which seem appropriate. However I prefer the first version as I feel the font has a classier feel to it.

fabric frenzy header
First version
fabric frenzy header second version
Second version

Victorian Underworld

This had to be a more moody header to reflect the subject matter. I used the same header template as for Fabric Frenzy and dragged in images found on the web as separate layers. I used a Victorian map of Whitechapel, London and a photo of a wet cobbled street. I also created a Photoshop brush from a texture image of a paint splatter. I downloaded an old fashioned looking handwritten free font called Jefferson. I manipulated the images using layer tools such as overlay and multiple until I was happy with the effect. In the first version I added a background fill of red which bleeds through the separate layers apart from the text layer, but changed this in the second version to an orange fill to try and suggest gaslight. It also allows the red band along the Whitechapel Road which gives a more subtle effect than the blanket red of the previous version.

Victorian Underworld header
First version

 

Victorian Underworld header 2
Second version

 

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Looking for inspiration for this project to try and kick start this project I had a look at various artists and imagery I really like as I was a bit stuck as to where to start. A lot of Collage (Schwitters, Peter Blake, Rauschenberg, Hamilton, Cornell) screen printed gig posters plus interesting gig fliers and painted Twitter backgrounds

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Scanned images

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This was the starting point for the project, we were asked to bring in objects to scan. I found lots of seed heads and flowers that I had collected for an etching project that I hadn’t used. I scanned some stuff without the lid down – it gave a black background and showed up blemishes on the scan glass which I found pleasing.

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Experimental scans and manipulation of layers in Photoshop 

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